Virat Kohli furthered his athletic empire by becoming a Strategic Investor in the World Bowling League (WBL). Following the RCB qualification in the IPL 2025’s first qualifier, a decision has been made that could aid in the development of bowling in India and around the world. As a sport, bowling could receive more publicity than it does now.
Virat Kohli can have an impact because of his enormous fan base and global sporting influence.
Virat Kohli, who is now the WBL’s Strategic Investor, stated that he learnt to spin the ball at the age of twelve and began bowling at the age of eleven. Despite his popularity, the RCB player asserted that Bowling is not given enough credit as a business opportunity.
“I began bowling at the age of eleven, and by the time I was twelve, I was spinning the ball.” Even though the sport isn’t given enough credit as a business venture, it’s clear how popular it is,” Virat Kohli stated. Attending the occasion was Adi K. Mishra, the league’s founder and CEO, who thought the time had arrived to seize the bowling market.
As the founder and CEO of WBL, Bowling is a sleeping behemoth.
According to Adi K. Mishra, topographies, 3-D printed oil patterns, and other difficulties are all part of bowling at the highest level. The WBL CEO went on to say that knowing that Virat was a former bowler was fantastic.
Mishra asserted that the top cricketer’s forward-thinking outlook and unwavering passion for the game made it simple for him to identify with him. Bowling has a great history and a worldwide depth, he said, calling it a sleeping giant.
From alleys with distinctive topographies and hundreds of 3D-printed oil patterns to balls that respond differently with each roll, bowling at the highest level presents a world of complex problems. Upon learning that Virat bowls, I was thrilled to support this innovative approach to the game. Virat’s unwavering passion for sports is similar to our own. We learn more about bowling’s rich history and worldwide reach every week; it’s a sleeping giant that we’re prepared to awaken,” Mishra stated.