The Caribbean Premier League (CPL) tournament logos for the men’s and women’s divisions have been updated and rejuvenated in anticipation of the 2024 campaign. The new logos, which show the tournament’s progression as it approaches its second decade, are the first updates to the brand since 2014. The brand’s color and vitality are preserved in the new design, which also gives it a contemporary vibe.
The unveiling of the logo coincides with the publication of the 2023 Caribbean Premier League watching statistics, which show that a record 853.5 million viewers watched the competition both online and on television, a 23% increase over 2022.
As of now, the CPL has attracted over half a billion viewers globally for the fourth year in a row, and it has been growing in viewership year after year for the tenth. The broadcast audience increased by almost 300%, indicating a significant surge in viewership in the United States. Additionally, there was a notable rise in broadcast viewership in India, with a 33% increase from 2022 figures.
A billion viewers are coming closer and closer to the entire event. Pete Russell, the CEO of CPL
The CEO of the Caribbean Premier League and Women’s Caribbean Premier League, Pete Russell, stated: “The CPL and the new logos both represent the vibrancy and color of the Caribbean.” A major factor in the CPL’s popularity over the years has been the blending of carnival and cricket, and this new branding will only serve to strengthen that relationship moving ahead.
As a tournament, we are still expanding; therefore, it is a tremendous accomplishment to see our viewership rise even further. We are optimistic that we will reach one billion viewers during the event, since we are moving closer to that goal by the day.”
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