‘Beastlife’ is a startup that Rinku Singh reportedly invested over INR 1.9 crores on. The health and other advantages offered by the firm, which was started by well-known YouTuber and fitness influencer Gaurav Taneja, appear to have inspired the KKR star. The KKR batter has been appointed as the startup’s Brand Ambassador.
The brand value of Beastlife, including Rinku’s investment, is approximately INR 120 crores. ‘Clean and effective supplements within the athlete community’ is the startup’s goal. It is an online store that sells bodybuilding and sports nutrition products. The KKR star decided to invest in Beastlife after receiving a pay rise during the 2025 Indian Premier League.
In a press statement, Taneja mentioned Rinku and expressed how important it was to have someone like him on board, according to DNAIndia. The Indian batter, according to Beastlife’s creator, is a representation of everything the company values. He believed that Rinku’s joining them demonstrated their dedication to creating a reliable brand for the Indian fitness community.
Rinku Singh faith in BeastLife extends beyond collaboration: Co-founder of the startup
“Rinku Singh is the epitome of what BeastLife is all about: performance, discipline, and genuineness. We’re reaffirming our dedication to creating a brand that the Indian fitness community can genuinely trust with Rinku joining the BeastLife family,” Taneja said, confirming Rinku’s appointment as Brand Ambassador.
The startup’s co-founder, Raj Gupta, shared his thoughts on Rinku’s inclusion. Rinku’s investment, in Gupta’s opinion, went beyond a partnership and was in line with their goals and the direction of fitness culture in India. Rinku Singh inclusion, in Gupta’s opinion, validated their noble goals.
“Rinku Singh faith in BeastLife extends beyond a simple collaboration. He wants to influence the direction of fitness in India and is in line with what we’re creating. In the press announcement, the Beastlife co-founder stated, “His support is a huge validation of our purpose.” Rinku will play against PBKS in Mullanpur in the 31st IPL 2025 match.
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