RCB rules the roost on media with record engagement and follower growth for fifth consecutive year

As the most popular IPL team on social media for the fifth consecutive year, Royal Challengers Bengaluru (RCB) keeps setting new standards in the sports media industry.

RCB has not only topped the charts, but it has done so with a 25% higher interaction than the Chennai Super Kings (CSK), who are in second position, according to social media analytics tools Social Insider and SEM Rush, with an astounding total engagement of 2 billion across Instagram, Twitter, YouTube, and Facebook.

With 5 million followers on all social media platforms, RCB is the fastest-growing team in the IPL on social media, and this outstanding accomplishment is a credit to their excellent online presence.

Beyond the IPL, RCB is the dominant force on social media.

By placing among the top 5 most popular sports teams globally in terms of engagement on Instagram, the team has solidified its position in the global sports scene, only surpassed by industry titans like Real Madrid and FC Barcelona. The team has surpassed other legendary teams like Chennai Super Kings, Manchester United, and Liverpool, enhancing its attractiveness on a global scale.

The success of RCB, however, doesn’t end there. The squad has also secured its status as the most followed IPL team on WhatsApp by gaining an incredible 7.5 million followers on its broadcast channel.

We owe it all to our 12th Man Army. Every game is infused with their enthusiasm and conviction, which is felt both in the stadium and through their steadfast online support. Seeing this kind of response inspires us to keep moving forward, staying loyal to our principles, and giving it our all,” said Rajesh Menon, Vice President and Head of Royal Challengers Bengaluru. “They are at the heart of all we do.”

Both in India and around the world, these achievements highlight RCB’s steadfast bond with its supporters. In the IPL and beyond, the team’s creative strategy for interacting with supporters on social media has established a new benchmark, guaranteeing that RCB will always be at the forefront of digital sports.

A testament to the close bond and steadfast devotion that exist between the team and its millions of supporters, RCB’s success in social media engagement and follower growth goes beyond simple numbers. As the next season of the IPL draws near, RCB is a true leader in the digital era because to their inspiring digital strategy and engagement!