MS Dhoni, the former captain of India, has been hired as the brand ambassador for JioCinema.
On the platform, the great India batsman will be seen promoting network activities. Prior to the beginning of the sixteenth season of the Indian Premier League (IPL), Dhoni inked a professional contract with the premier media agency Viacom18. He will be advertising Sports18 and JioCinema on his social media accounts. Significantly, Viacom18 acquired the digital media rights for the 2018 IPL season in advance.
In addition, the 41-year-old will be featured in Jio Cinema‘s promotional campaign for the 2018 IPL edition.
Delighted by his most recent signing, the 41-year-old stated that digital platforms may provide viewers with their preferred options and come with a personalized interface that enables viewers to enjoy their favorite game in the manner of their choosing.
MS Dhoni stated, “I honestly believe that watching sports is most enjoyable when you can see your favorite action on-the-go or at home, but with involvement, choice, and personalization, something that only a digital platform can provide.”
In addition, he stated, “Jio Cinema is taking the notion to an entirely new level by engaging with fans in unimaginable ways. I cannot wait to participate in this paradigm shift and the future of sports viewing.
The veteran retired from international cricket in 2020 after playing his final match for India in the 2019 ICC World Cup semi-final against New Zealand.
CSK will face Gujarat Giants in the tournament’s opening match.
In light of Chennai Super Kings’ terrible performance in the league last season, Dhoni will rely on his leadership skills to lead his club to a fifth title this season. In the previous IPL season, CSK finished ninth with a record of four wins and ten losses. On March 31, CSK will commence their IPL campaign against the defending champion Gujarat Titans (GT) at the historic Narendra Modi Stadium in Ahmedabad.
This IPL season may be his last in the league, and he intends to go out in style. In the last three editions of the prestigious competition, he did not appear to be at his best, but this year, his fans anticipate him to provide a stellar batting and captaincy performance to help Super Kings win the trophy for the final time.
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