JioStar, the official broadcast and streaming partner for IPL 2025, broke records and delivered a landmark event with one billion TV and digital viewers. The eagerly awaited 18th edition, which saw ‘Generation Bold’ emerge alongside ‘Generation Gold,’ had the highest cumulative watch-time of almost 840 billion minutes.
With over 23.1 billion views and 384.6 billion minutes of watch-time, Jiostar, the league’s digital home, achieved new records.
Digital viewing increased 29% year-over-year. These trends were led by a 49% increase in Connected TV (CTV) consumption, which showed the growth of large-screen digital viewing in India alongside linear large-screens.
Star Sports dominated linear television viewership with 456 billion minutes of watch-time and the network’s highest average TVR (rating) across the viewing universe and key demographics.
IPL 2025 Final was the most-watched T20 Cricket match ever with 31.7 billion minutes of watch-time across JioStar’s platforms (Star Sports and JioHotstar). The final created new T20 Cricket records on linear and digital platforms. On Star Sports-powered TV, it had 169 million viewers and 15 billion minutes of watch time, a T20 match record. The match on JioHotstar was the biggest T20 match ever with 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.
Royal Challengers Bengaluru won the IPL title, and 14-year-old Vaibhav Suryavanshi became the youngest century. JioStar’s MaxView 2.0 native mobile experience, with intuitive “swipe” navigation for clips, dedicated FAST channels serving key fan tribes, voice-based video search, and VOD content in 12 Indian languages, will also be remembered.
JioStar CEO – Sports and Live Experiences Sanjog Gupta said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the IPL.”
“We used two strategies this season. We focused on key viewing cohorts with a light-touch relationship with IPL and offered a deep, navigable consumer journey to grow interaction with loyal fans to broaden the tournament experience. JioStar tailored its products to a wide range of cohorts by age, consumption profile, and geography, from non-viewers and periphery viewers co-watching the IPL to diehard fans. Hyper-personalized, inclusive, intuitive, engaging, and immersive experiences were our goal from invite and proposition to broadcast. We thank fans whose passion for the game encourages us. He also thanked BCCI and our partners for their support in our mission to provide industry-defining experiences on our platforms.
The first weekend (three matches) set an IPL record with 49.56 billion minutes of watch-time across platforms.
Despite mid-season suspension, IPL 2025 had record viewership and engagement, proving its main idea—‘Yahaan Sab Possible Hai’.
With over 25 TV and digital feeds in 12 languages, JioStar presented the world’s biggest T20 competition unmatched. 170+ experts—former IPL champions, Indian and international cricket superstars, and trustworthy voices—enhanced the broadcast. The Season 18 lineup of interviews with league icons, team owners, commentators, and previous mentors enhanced live match action.
Fans had 4K with Dolby Atmos audio, VR 360 Live, Live Audio Descriptive, Indian Sign Language, and a Multi-Cam feed to make the presentation more immersive and engaging. Interactive features like Jeeto Dhan Dhana Dhan, a free-to-play contest, increased core fan engagement.
JioStar will broadcast India’s tour of England from June 20 on JioHotstar as Shubman Gill’s ‘generation bold’ faces Ben Stokes’ ‘ruthless Bazball’ after another landmark IPL season.
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