With a phenomenal 28% brand value growth, the Indian Premier League (IPL) has surpassed the $10 billion mark, a tribute to its ever-growing status. This is a tremendous milestone that propels the league into exclusive territory. From being only a cricket league, the Indian Premier League has become a global phenomenon in both sports and business, breaking previous records.
Notably, other T20 leagues use the Indian Premier League name as a model, showcasing the commercial model’s successful global expansion. Teams are continuously looking to hire experts to supervise sponsor pools, plan events, and oversee player activities throughout the year. Robust governance is seen as an essential component in preserving the power of the IPL brand. To maintain an unshakeable commitment to ongoing value generation, the core entity must remain focused and resolute.
“The Indian Premier League brand serves as a blueprint for all other T20 competitions, demonstrating how the financial model can be effectively expanded globally. Teams are actively seeking out experts to manage sponsor pools, run events, and oversee player management throughout the year. Strong governance is essential to maintaining the Indian Premier League brand. According to Hugo Hensley, Head of Sports Services at Brand Finance, “the mother ship must stay steady and on course, guaranteeing a continuous commitment to value creation.”
The Mumbai Indians are now the most valuable IPL brand, valued at $87 million.
Mumbai Indians (MI), the most valued Indian Premier League brand with an astounding worth of $87 million, are spearheading this charge, according to Brand Finance research. The Gujarat Titans (GT) are making noise, steadily moving up the ranks and taking the fifth spot, while MI continues to broaden its global reach with programs like MI One Family. The Titans are now the second-strongest IPL franchise brand thanks to their impressive 38% growth in brand value, which is a result of their strategic initiatives and on-field skill.
A significant rise in viewership and the IPL’s victorious return to full-capacity stadiums have been key factors in the league’s increased brand value. An unprecedented level of engagement has been established with a digitally sophisticated audience that consumes IPL material across many devices, thanks to the immersive stadium experience and the surge in viewership. More than just a cricket match, the IPL has evolved into a multimedia spectacular that captivates audiences and screens alike.
The strongest IPL brand is the Chennai Super Kings, who have an AAA rating.
As teams compete for top spots in the brand value rankings, the Chennai Super Kings (CSK) are the clear winners. In addition to being the strongest IPL brand, CSK will also be the second-most valuable franchise brand in 2023, with an AAA rating and a Brand Strength Index (BSI) score of 81.8 out of 100. With the legendary “Thala” Dhoni at the helm, CSK creates an amazing fan experience that packs stadiums and maintains energy levels throughout the season.
Beyond these, an unusual alliance with Aramco gives the IPL story an additional dimension and exemplifies the league as a venue for innovative partnerships. Valued at £6.5 million (Rs 65 crore) per year, this ground-breaking collaboration leverages the vast IPL viewership—more than 400 million on TV and another 250 million on social media—to increase Aramco’s brand recognition in the Indian and KSA markets.
Positive outcomes have already been seen from the cooperation, as non-cricket fans’ awareness has increased by 9%. This demonstrates why it’s a smart choice to be a part of the IPL. Aramco’s innovative strategy sends a strong message of excellence and fits in nicely with the spirit of the IPL.
The IPL story is further enhanced by a special collaboration with Aramco. By strategically sponsoring the Orange and Purple Caps and utilizing creative marketing, Aramco has enhanced its brand recognition in the Indian and Saudi Arabian markets and demonstrated the IPL’s potential as a venue for ground-breaking partnerships. The Indian Premier League is all about getting back up, planning ahead strategically, and maintaining focus on improving things. It’s all about pushing boundaries, disobeying convention, and redefining the dynamic between sports and commerce.
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