23 September 2024, Dubai: “Whatever It Takes” will be the official event song for the 2024 ICC Women’s T20 World Cup, according to the International Cricket Council (ICC). The lively all-girl pop trio W.i.S.H., renowned music director Mikey McCleary, composer Parth Parekh, and Bay Music House collaborated on the soundtrack. The song is currently accessible for streaming and download on several global platforms.
Alongside the soundtrack, the official music video was also released, providing a cinematic sneak peek at the competition. Highlight reels of significant events in women’s cricket are included, and the choreography presents the ICC Women’s T20 World Cup 2024 as the year’s biggest event to watch.
In order to engage with younger fans and resonate with viewers worldwide, the song for the ninth edition of the ICC Women’s T20 World Cup adopts a global pop feel, merging enthusiasm and energy.
The all-girl pop sensation W.i.S.H. celebrates strong women in sports with a composition by Mikey McCleary that exudes a young vitality and contemporary flair. “Whatever It Takes,” the ICC Women’s T20 World Cup campaign motto, captures the spirit of elite cricket players who commit themselves to reaching the pinnacle of their sport. This idea is echoed in the song, which honours the dedication and spirit of greatness that define champions.
Claire Furlong, General Manager of the ICC for Marketing and Communications, stated: “The ICC is dedicated to providing the greatest platform for elite players to excel at the ICC Women’s T20 World Cup in 2024. With the release of the official event song, we hope to further solidify women’s cricket’s standing on the international scene. This soundtrack serves as both an introduction to the incredible skill that will be on exhibit on the pitch of play and a means of introducing a new generation of heroes to the ever-expanding global fan base of women’s cricket.”
Choreography presents the ICC Women’s T20 World Cup 2024 as the year’s biggest event to watch
Expanding off the triumph of the 2023 tournament in South Africa, which garnered over 190 million global viewing hours – an astounding 44% surge over the 2020 competition – the 2024 event is anticipated to further elevate the sport, drawing in new spectators and raising global engagement.
The action is scheduled to start on October 3 at the Sharjah Cricket Stadium in the United Arab Emirates. At the end of the Final on October 20 at Dubai International Stadium, each of the ten participating nations will surely “Do Whatever It Takes” to capture the trophy.
W.i.S.H. expressed their delight for the song’s release, saying, “As an all-girl group, we are immensely thrilled to share that we’ve written the official event song for the ICC Women’s T20 World Cup! It is a privilege to be a part of such a momentous occasion, and cricket is a strong force that brings people together both domestically and internationally. We are so excited for Jemimah Rodrigues and Smriti Mandhana to perform the hook step from the music video, together with the other competitors from every participating country.
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“I feel we have captured the vibe and the energy of a T20 cricket world cup in this song and can’t wait for cricket fans all over the world to listen to it,” music director Mikey McCleary remarked in reference to the song.
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