Joining teammates like Virat Kohli, Yuvraj Singh, and MS Dhoni, Star India all-rounder Hardik Pandya has teamed up with sports merchandising company Shop to create his apparel line. Shop made the announcement and verified the connection with Pandya in a LinkedIn post.
and Pandya will be collaborating for the first time on this project, and the business even mentioned that the project has been ongoing for nearly a year. Customers will have immediate access to Pandya’s exclusive line of activewear upon the project’s debut.
Pandya spoke about his desire to create a brand that connects with the youth of the nation while also reflecting his experiences as a cricket player. According to Business Standard, Pandya stated, “I feel like I’m sharing a piece of my daily routine and philosophy with my fans by launching the identity and the range that I personally use and believe in.”
People find resonance with Hardik’s journey: Yannick Colaco, co-founder of Fancode
Yannick Colaco, a co-founder of FanCode, expressed his excitement on the partnership with Pandya. He emphasised the ways in which a sizable audience might relate to the Indian all-rounder and his cricket career. He also anticipates that the brand will appeal to Pandya’s global fan base in addition to fitness enthusiasts.
According to Colaco, “Hardik Pandya journey resonates with people from all walks of life as one of the fittest athletes and an inspiring national icon.”
Pandya, incidentally, has been picked for India’s forthcoming white-ball trip to Sri Lanka. A three-game T20I series against Sri Lanka will pit the Men in Blue against them, and then an identical three-game ODI series will ensue. Pandya, who is limited to the T20I team, has not been picked captain; instead,
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Suryakumar Yadav has been selected. Notably, Pandya supported Rohit Sharma during India’s victory in the T20 World Cup last month. For the Sri Lanka series, Shubman Gill has been selected the vice captain in addition to Yadav.
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