Due to a possible trademark infringement, BCCI has put itself in danger. The Indian cricket board has received a court notice from the Delhi High Court regarding the designation of the AI robot “Champak.” Champak, a well-known children’s comic magazine, has filed a trademark infringement complaint with the BCCI. The BCCI has been ordered by the Delhi High Court to address Champak’s claims.
The Delhi High Court has mandated that the BCCI provide a written statement and summary explaining the matter within a month. July 9 has been set aside for the case’s next hearing. The magazine’s publisher, Delhi Press, has sued the Indian Cricket Board for alleged trademark infringement.
In the 29th game of the 2025 edition, the Mumbai Indians and Delhi Capitals played, marking the official debut of the AI robot in the IPL. Fans, players, and everyone else were drawn to the league’s official social media account when it shared a video of its introduction.
Everything you need to know about “Champak,” BCCI’s AI robot
Players and commentators had the opportunity to engage with the unusual robot, which was sufficiently flexible and resembled a dog’s body. Although many people thought it was a great idea to have a robot on the broadcasting crew, many questioned why Champak was the name of the AI robot.
Videos of the players interacting with the robot were posted on social media by Hardik Pandya, MS Dhoni, Kuldeep Yadav, Mohammed Siraj, and others. Similarly, it engaged with the commentators and broadcast team members, including Danny Morrison and Pommie Mbangwa.
Given that the magazine Champak has been a household brand for years, the dispute between the Delhi Press and the BCCI may intensify over the coming months. Given that the board must defend itself against a well-known publication, the BCCI may find it difficult to prevail in this case.
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