On the international scene, any cricket player who does well attracts a lot of attention. He gets sponsorship and endorsements in addition to becoming a vital member of the team. After that, they look to public relations (PR) firms to handle sponsorships and endorsements while also completing future agreements.
After their performance declined in the Test format following their victory in the T20 World Cup 2024, there were rumours that the Board of Control for Cricket in India (BCCI) was implementing new regulations for Indian cricket. Giving up cricket players’ spouses and girlfriends to go on trips with them is reportedly one of the regulations that are enforced.
The BCCI has received a plea from prominent pundit Harsha Bhogle, however, to prohibit cricket players from using public relations firms.
perusing the modifications that the BCCI is reportedly proposing for the Indian squad. I’m not sure how much to believe, but if I had to suggest one rule that should be carefully followed, it would be to forbid team members from working for public relations firms,” Bhogle stated in a post on his official X profile.
Public relations firms and cricket players
In relation to public relations firms, Shubman Gill is represented by Corner Stone. Prominent Indian batsman Virat Kohli was a customer of the same business prior to declaring his support for the new company Sporting Beyond on social media in November 2024.
However, Rinku Singh and other emerging talent are under the management of Black Hat Talent Solutions. Meraki Sport is taking care of another young batter, Yashasvi Jaiswal. Furthermore, RISE Worldwide is the management company for prominent cricket players including Rohit Sharma, Jasprit Bumrah, Tilak Varma, Shreyas Iyer, Sai Sudharsan, Ishan Kishan, Suryakumar Yadav, and Krunal Pandya.
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