Delhi | 26 May 2023: Jio Cinema, the official digital streaming partner of IPL 2023, surpassed 1.5 billion video views in the first seven weeks, breaking global records for digital sports viewing.
The first qualifying match between Chennai Super Kings and Gujarat Titans, which took place on Tuesday (May 23), attained the highest concurrent viewership in the history of the IPL. During the final overs of the second inning, concurrency skyrocketed to 2.5 million, captivating an enormous audience.
In terms of digital concurrency, the 2023 season has been a game-changer, surpassing the 2019 record of 18.7 million viewers. This season, more than 13 matches have surpassed the peak concurrency benchmark of 18 million concurrent users.
Jio Cinema has previously surpassed IPL’s peak concurrency records twice.
During the Chennai Super Kings vs. Rajasthan Royals match on April 12, the platform recorded a 2.23 million user apex. Five days later, the Royal Challengers Bangalore vs. Chennai Super Kings match broke its own record with 2.4 crore concurrent viewers.
Jio Cinema has released a 360-degree viewing feature to delight fans, demonstrating the power of immersive fan engagement on digital platforms. Through partnerships with top IPL teams, viewers have enjoyed unique language feeds including Bhojpuri, Punjabi, Marathi, and Gujarati, and digital-only features such as Multi-cam, 4K, and Hype Mode, as well as exciting, action-packed, and exclusive content including highlights, top player interviews with Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, and David Miller.
Jio Cinema has 26 top brands partnering for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
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