Even though there was a lot of hype about a possible India-Pakistan match, the World Championship of Legends (WCL) was nonetheless exciting even without the match. In actuality, the discussions around it generated a great deal of international attention, which greatly expanded WCL’s reach on digital and broadcast media.
With constant chatter on Instagram, YouTube, and X about the India-Pakistan scenario or the spectacular return of AB de Villiers, the WCL dominated online trends throughout July.
The final between the South African and Pakistani champions was a worldwide spectacle, drawing record-breaking numbers internationally and placing among the most-watched shows on Sony Max in the UK. With a TRP of 6.1, the final in Pakistan outperformed a number of bilateral series in terms of viewership. India talked about the finals because of AB de Viller’s heroics, and the WCL trended on India’s main platforms.
WCL, which bills itself as the “Legends World Cup,” has won over supporters with its illustrious player pool and robust UK presence.
The competition, which has been approved by the England & Wales Cricket Board (ECB), has grown to be a veritable celebration of cricket’s heyday. Fans from all around the world were attracted to this season’s star-studded ensemble, which included Yuvraj Singh, Harbhajan Singh, Shikhar Dhawan, Suresh Raina, Chris Gayle, DJ Bravo, Brett Lee, Chris Lynn, Shaun Marsh, Eoin Morgan, Moeen Ali, and Sir Alastair Cook.
Unlike other exhibition matches, the competition, which is played under a six-franchise structure, brings together renowned cricket players from South Africa, Australia, India, Pakistan, England, and the West Indies. It offers a special fusion of nostalgia and competitive spirit.
With organisers hoping to add two more teams soon, WCL is expected to expand even further. With its unprecedented appeal and record-breaking viewership, the World Championship of Legends has emerged as the pinnacle of cricket entertainment and nostalgia.
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